Four DIfferent Types Of Digital Marketing You Must Know

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Inbound Marketing

Inbound Marketing

When talking about the marketing strategy known as “inbound,” you’re talking about the process of attracting, engaging, and delighting customers throughout the entire buyer’s journey. Each and every one of the aforementioned digital marketing strategies can be integrated into an inbound marketing plan to help you better serve your customers. Here are some tried-and-true examples of inbound vs. outbound promotion:

  • Blogs vs. intrusive banner ads
  • When comparing commercial advertising to video marketing,
  • Comparison of email contact lists and spam

Sponsored content

In sponsored content, a brand will pay another company or entity to produce and distribute content that promotes the brand or service in question.

Sponsored content based on the efforts of influential people is a growing trend. Sponsored content is when a company pays a social media personality, or “influencer,” to make and share content promoting the company.  Sponsored content can also take the form of an article or blog post that features a product or service.

Search Engine Marketing (SEM)

It’s a great chance to advertise your company when a potential customer is looking for something closely related to what you offer. Paid advertising and search engine optimization are two excellent methods of promoting your business in order to take advantage of these potential leads.

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To further expand your audience, you can also use search engine marketing, which entails buying advertising space on search engines. Bing Ads and Google Ads are the two most used SEM services today. These sponsored links are designed to appear at the top of search engine results pages. Effective native advertising like this exist.

Instant Messaging Marketing

It’s easy to get in touch with potential leads, even if they haven’t given you their phone number, by advertising your products via messaging platforms. It’s a straightforward method of informing your target market of time-sensitive offers, fresh wares, and order status changes. It’s also an easy way for customers to get in touch with support if they have any inquiries or require further assistance. The use of texting or messaging apps like Facebook Messenger and WhatsApp makes it possible to communicate with a mobile device in an instant.

Daniel Harrison

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