Learning How to Market Your Business on Social Media for Free

Social Media Marketing Professional Certificate – Meta BluePrint

This Coursera-hosted certification programme, Meta Blueprint, is an excellent introduction to the Meta Business Suite (previously Facebook Business Manager) and will help you get your social media campaign off the ground. The programme also consists of foundational courses in social media marketing and management to help students get a leg up on their knowledge before they apply it in a capstone experience.

Social Media Analytics – Quintly

Only a small part of the story is told by the content you share on social media. What do you think of the responses you get? How can you learn things that will help you craft a better plan? Whether you’re using Facebook, Twitter, Instagram, or another platform, Quintly’s free social media analytics course will give you a solid foundation in analytics, goal setting, and reporting.

Social Media Quickstarter – Constant Contact

Constant Contact’s social media marketing blog posts cover Facebook, Twitter, LinkedIn, and Pinterest in depth, providing actionable advice for promoting your brand on each (with Google Business Profile as a bonus). This is the social media training programme for you if you hate video-based programmes. It’s up to you how quickly or often you read through each section.

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Become a Social Media Marketer – LinkedIn Learning

Want to learn the basics of social media marketing and earn a credential you can display on LinkedIn? This LinkedIn Learning course will set you up for success in your job search for a social media marketing position. Mainly, it is concerned with the social media sites of Facebook, Twitter, and Instagram. You will also find out how to track the success of your social media marketing campaigns.

Where to Begin: If you’re just getting started with social media marketing and want some pointers, check out the Social Media Quickstarter over at Constant Contact, then take Quintly’s course on social media analytics.